Danone
Conference Auckland

Conferences

Event Management

Gala Awards

Gala Dinner for Danone Conference Auckland Produced by Professional Conference Organisers On Purpose Events

Client: Danone

Event: Conference, Gala and Offsites

Location: Auckland, New Zealand

Duration: 4 days (2.5-day conference program)

Attendees: 300 from across Australia and New Zealand

Services we provided

— Conference Design and Production

— Group Travel Management

— Delegate, Speaker & Stakeholder Management

— Conference Creative, Styling, Branding and Design

— Risk, Health & Safety

— Onsite Conference Management & Logistics Delivery

“Big thanks to OP Events for the outstanding execution of our conference vision. We wanted something different this year, that would deliver big impact and inspiration and bring to life our bold ambition. You nailed the brief.”

Danone ANZ Conference Auckland: Conference & Group Travel Management

The Event

On Purpose Events delivered a large, multi-day corporate conference in Auckland, bringing together over 300 delegates from across Australia and New Zealand.

The project combined professional conference organising (PCO), event production and complex group travel management, requiring seamless coordination across flights, accommodation, conference delivery and offsite experiences.

The Challenge

Delivering a conference of this scale required managing complex logistics while maintaining a seamless delegate experience.

Key challenges included:

— Coordinating 300+ delegates travelling from multiple Australian cities including Sydney, Melbourne, Brisbane and Perth
— Managing multiple hotel properties (SkyCity Hotel precinct) and conference venue operations (Grand Millennium Auckland)
— Delivering a 2.5-day conference program with plenary sessions, breakouts and keynote speakers
— Integrating offsite experiences, gala events and transport logistics into one cohesive delegate journey
— The event needed to operate as a fully integrated ecosystem, where logistics, content and experience were perfectly aligned.

Attendee Workshop at Danone Conference Auckland Produced by Professional Conference Organisers On Purpose Events

Our Approach

We delivered an end-to-end conference and travel solution, managing every touchpoint from departure to return.

Key elements included:

— Conference Strategy & Program Design
Design and delivery of a multi-day agenda including plenary sessions, breakout streams and leadership presentations

— End-to-End Group Travel Management
Coordination of multi-origin flights, airport transfers, hotel allocations and departure scheduling across all delegates

— Accommodation Management
Management of 300+ delegates across the SkyCity hotel precinct, including early arrivals, staggered check-ins and rooming logistics

— Venue & Technical Production
Full-scale production including:

Large-format content presentation
Stage design, lighting and audio visual
Multi-room AV for concurrent breakout sessions

— Delegate Management & Registration
Digital registration via CVent, onsite check-in systems and real-time delegate tracking

— Speaker & Content Management
Coordination of keynote speakers including Mark McCrindle and Emma Gilmour, alongside internal leadership presentations

— Integrated Logistics & Transport
Airport transfers across multiple arrival waves with personal meet and greet
Coach logistics for activities and offsite events
Structured departure schedule aligned to multiple outbound flights

Gala Dinner for Danone Conference Auckland Produced by Professional Conference Organisers On Purpose Events

Danone Conference Auckland Team Offsite Sailing Gala Produced by On Purpose Events

The Experience

The conference was designed as a high-performance, multi-day delegate journey, combining strategic content with immersive experiences.

Highlights included:

— A large-scale opening plenary featuring cultural welcome (Mihi Whakatau) and leadership presentations
— A highly produced conference environment with LED stage design and seamless AV delivery
— Interactive breakout sessions across multiple streams, supporting collaboration and learning
— A sailing regatta experience across multiple vessels, delivering a unique offsite activity on Auckland Harbour

Two distinct evening experiences, including:

— Welcome networking event at Grand Millennium
— Large-scale offsite gala dinner at MOTAT Aviation Hall

The experience balanced structure, engagement and movement, ensuring delegates remained energised and connected throughout.

The Results

The Danone ANZ Conference delivered a seamless, high-impact experience at scale, supported by precise logistics and expert delivery.

Key outcomes:

— Successful delivery for 300+ delegates across 4 days and multiple venues
— Seamless coordination of multi-origin flights, transfers and accommodation
— Execution of a complex multi-stream conference program with zero disruption
— High engagement across plenary sessions, breakouts and offsite experiences
— Strong client satisfaction across both experience and operational delivery

Why it Matters

For global organisations, conferences at this scale require more than event management, they require integrated logistics, travel expertise and strategic delivery.

This case study demonstrates On Purpose Events’ capability to deliver:

— Professional Conference Organiser (PCO) services
— Large-scale group travel management
— Multi-day, multi-venue conference execution

All through a single, cohesive delivery model.