Product Launches and Special Events
Craft one-of-a-kind special events and product launch parties that bring your community together, lift hearts, win minds, and get your audience sharing their experience far and wide.
Inspire, excite and captivate 
your audience
Place your brand in the expert hands of our specialist On Purpose event planners and we’ll put you centre-stage in the best light, bringing your event to life in a socially and environmentally conscious way that deeply aligns with your brand values.
Product launch event planning
Since 2009, our product launch event planners have been generating the biggest buzz and creating unique, immersive experiences that connect communities to brands in meaningful ways.
Whether it’s a new product or brand strategy, rolled out internally or broadcast to the world, we’ll take expert care of telling your brand story, showcasing your sustainable brand values and placing your new product squarely in the spotlight.
And we handle the details so you don’t have to. From initial product launch event concept and strategy to venue selection, space design, logistics, staffing and promotion, we’ll take care of everything needed to bring your product launch ideas to life.
Company milestones and special events
Planning a special company celebration? Our On Purpose event planners will bring everything together to create those heart-lifting, spine-tingling moments that surprise, delight and leave a lasting positive impact on your people and our planet.
Small and intimate or epic in size, we’ll carefully craft every element of your event to make your guests feel appreciated, empowered and deeply connected to your brand and each other.
Our event expertise: Award Nights | Company Milestones | Corporate Christmas Party Planning | Family Days | Client Appreciation Event Fundraisers.
Let’s connect and launch your special event
Our event planners’ promise
Extensive product launch event planning expertise and connections
Events perfectly aligned with your sustainable brand values
Massive value brought to you through our global buying power
Agreed budgets managed with sniper focus
Flex-to-fit and scalable resources, so you’re not paying for idle time
Flawless execution on every occasion
What our clients say
Companies that are committed to sustainable events
Let’s launch your product or special event
In celebration of top performers across their Melbourne retail banking divisions, ANZ chose OP Events to reinvigorate their two gala awards evenings with a fresh, forward-looking event concept.
Australia’s largest asset finance broker group chose OP Events for full-service event management of their annual 2.5-day conference and trade show program for 250+ attendees.
Let’s connect and plan your next event
Create THAT event that everyone’s raving about
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Request a call with our event expert
Clients big and small across a range of industries trust us with their sustainable event programs. Find out how we can help you on a path to greener events.
Request a call with our event expert
Clients big and small across a range of industries trust us with their sustainable event programs. Find out how we can help you on a path to greener events.
Select event type
Association Events
Charity Event
Client Appreciation
Community Day
Company Milestone
Conferences
Event Management
Gala Awards
Incentive Travel
Product Launch
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