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Group and Incentive Travel Management

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Incentive travel with positive lasting impacton purpose

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Incentive travel planning

Group travel management

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Our event planners’ promise

Incentive travel destinations

All destinations

Asia Pacific

Africa & Middle East

Europe

All destinations

Unlock the transformative power of meaningful incentive travel for your company and your people.

What our clients say

Your travel management questions answeredon purpose

What is incentive travel, and how does it differ from group travel?

Incentive travel is a rewards program designed to motivate top performers or partners with an immersive travel experience, often all-inclusive and tied to achieving specific goals.
Group travel, on the other hand, can be any trip organised for multiple people (teams, conferences, company retreats) without the “reward” component.
We blend both disciplines: you get the operational excellence of group travel management plus the motivational design of incentive programs.

Who is incentive travel best suited for?

Incentive travel works well for organisations looking to:

  • Recognise and retain high-performing teams or channel partners

  • Drive specific behaviours (sales, performance, engagement)

  • Strengthen culture and connection through shared experiences

  • Create brand loyalty and differentiate in competitive industries

Even if your organisation hasn’t run incentive programs before, we’ll guide you through programme design, qualification criteria and impact metrics.

What is your approach to tailoring an incentive trip for our company?

Every single client in the global event management world is unique. So before we dive into destination selection, trip planning and logistics, we get to know you and your unique incentive group travel purpose and goals.

We build an understanding of your group dynamic, the individual personalities, interests and preferences of your team. Then we get to work on creating a well-balanced, cohesive, and memorable incentive trip itinerary that fits your people, brand values and budget.

Our approach to destination management is grounded in sustainability, and we strive to minimise the environmental impact of our trips while maximising the positive impact on local communities.

Want to know more about our sustainable approach to incentive group travel planning?

Learn more about our sustainable model

What’s the typical timeline to plan a group or incentive travel program?

To deliver a high-quality program, we generally recommend 6-12 months of lead time, sometimes longer for international trips or complex itineraries.
For simpler group travel (retreats, offsites), 8–12 weeks may suffice.
Starting early gives us time for destination research, negotiated rates, creative programming, risk planning and participant engagement.

How do you manage logistics for large groups across destinations?

We handle every logistical detail – flights, visas, transfers, accommodation, ground transport, event programming and site coordination.
Our tech tools and systems allow seamless participant management (including changes) and data tracking.
We also partner with trusted local suppliers and DMCs to ensure high service standards and mitigate risks.

What budgeting considerations are unique to incentive travel?

Key components to budget for include:

  • Flights, accommodation and ground transport

  • Program experiences, excursions and ancillary activities

  • Gifting or recognition elements

  • Insurance, risk and contingency funds

  • Communications and promotional materials

  • Sustainability considerations (offsets, waste programs, responsible sourcing)

We’ll work transparently with you to allocate budget where it delivers maximum impact, and advise trade-offs if necessary.

Can you incorporate sustainable / green elements into incentive travel?

Definitely. Sustainability doesn’t have to be an afterthought – we embed it into your program.
We’ll help reduce emissions, source local and ethical partners, manage waste, select responsible transport, and offer verified offset options.
We balance experience and impact so your incentive travel is memorable and conscientious.

How do you measure ROI / success of incentive travel?

We assess outcomes across multiple dimensions:

  • Participant satisfaction and feedback

  • Achievement vs qualification metrics

  • Engagement, retention or post-trip performance

  • Media, brand and internal reach

  • Sustainability / impact metrics

After your event we deliver a tailored post-trip report with insights, learnings and recommendations for future programs.

Can you manage incentive travel programs across APAC / internationally?

Yes. While we’re headquartered in Australia (Sydney/Melbourne/Brisbane), we have a network of trusted partners and DMCs across APAC and globally.
We design culturally sensitive, logistically robust programs that delight attendees regardless of location.

What happens if there are changes or disruptions (e.g. COVID, weather, travel delays)?

We build risk mitigation into every trip – contingency plans, flexible bookings, backup suppliers and insurance coverage.
During execution, we provide on-the-ground support and live coordination so we can adapt quickly and maintain participant experience even in challenging circumstances.

More questions?

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Organising group travel is an exciting yet challenging task for any organisation. There are many subtleties to consider and logistics to manage to ensure the needs of everyone involved are met. At On Purpose Events, we thrive on providing expert assistance in organising corporate travel experiences that are seamlessly executed and leave lasting positive impact.

Group & Incentive Travel

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